Let Hospitality Do Hospitality: Cue the Phone Ring

Jonathan Bush
December 15, 2025
5 min read
dialzero.app/post/let-hospitality-do-hospitality-cue-the-phone-ring

Scene One: The Front Desk Phone

Interior. Front desk. Peak check-in.

A guest is smiling. A line is forming. The phone rings.

No one answers it.

The phone rings again.

Someone picks it up, puts the caller on hold, answers a question in person, scribbles a note on a sticky pad, and sets it down next to three other sticky notes with no names, no times, and questionable handwriting.

Another phone rings.

Housekeeping calls back. The original caller hangs up. A guest in line sighs.

Cut to the manager later asking,
“Did anyone ever get that towel request?”

Long pause.

Phones have one job: ring.

Hospitality teams have many jobs. Answering phones just interrupts all of them.

This is how operations slowly turn into a call center—without the systems, staffing, or structure of one.

Scene Two: The Same Hotel, Different Setup

Interior. Same lobby. Same staff. Same volume.

No ringing.

Guests scan a QR code and message what they need.
Towels. Late checkout. Maintenance. Directions. All in plain language. Any language.

Requests turn into tasks automatically.
Housekeeping gets housekeeping tasks.
Maintenance gets maintenance tasks.
The front desk stays… at the front desk.

Managers can see everything—what came in, what’s in progress, and what’s done—without asking anyone to “check on it.”

No sticky notes. No phone tag. No mystery.

The staff isn’t less human. They’re more present.

This is what happens when hospitality stops playing call center and starts doing what it was built to do.

Roll Credits

Phones had a long career in hospitality.
They just weren’t very good at it.

Let hospitality do hospitality.

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